Southwestern Athletic Conference - Products

This page features products and gifts for the Southwestern Athletic Conference (SWAC).

In 1920, eight men representing six colleges from the state of Texas met to discuss collegiate athletics and the many challenges that face their respective institutions.  By the time the session in Houston had concluded, they had founded an athletic league that has slowly became one of the leading sports associations in the world of collegiate athletics, the Southwestern Athletic Conference . The Southwestern Athletic Conference, Inc. (the "SWAC", the "Conference") is organized exclusively for the purpose of encouraging, promoting, advancing, and conducting intercollegiate sports activities and other recreational and not-for-profit activities among the members of the Conference.